Read this article from the New York Times about the growing use of growlers.

Growlers have been a staple in Montana for years. And as for the images of women with strollers lined up to get his and hers filled, well, try this one on for size. Mom and dad, decked out in running gear, have just returned from a 20-mile-run. They pile up to the bar at the Kettlehouse Brewing Co. southside and order a pint while Al fills their four growlers. The kids sip on Kettlehouse root beer. And this picture has been going on a lot longer than it has in New York.

As far as sophistication goes, Montana is pretty far along that golden pathway already. Many younger family members enjoy grabbing a few growlers for home, instead of hanging out at local bars for hours and hours. It’s almost customary to just bring a growler of beer when you go to someone’s house for dinner her. Almost as much as bringing a bottle of wine. It’s almost as if people don’t even have to ask, they just hand it to you at the door when they walk in.

Growler culture is a great thing, because it promotes fresh, local beer enjoyed at the peak of its perfection. And this promotes a healthy awareness of where the beer came from. Take a look at the costs, both financial and ecological, of shipping beer, and you’ll see why growlers are such a great idea.

Prost,

GG

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