This Bon Appetit article on canned craft beer is a great example of how craft brewers, especially those in the Rocky Mountain West, are writing the history of beer they way they want to. Sometimes you have to take tradition and history and stuff it in a bottle and send it out to sea. Canning beers, while it has long been the domain of the mega breweries, has become not only acceptable because of craft brewers, it has improved the quality and shelf life of beer. And the carbon footprint is much less than glass.
Provided we get some more snow to actually have a floating season this summer, the possibilities for river-friendly beer is overwhelming all of a sudden. Between the likes of New Belgium, Big Sky and now Anderson Valley Brewing Co., there is a sudden surge in craft brews available in cans.
I’ve already said my bit about cans being a great container for the storage, shipping and enjoyment of craft beer, but another thing to consider here is the advantage cans now give smaller craft breweries. Many larger breweries grew up with bottling systems, and switching would be cost prohibitive. This allows breweries like Montana’s Kettlehouse Brewing Co. and Big Sky Brewing Co. to create brand recognition through the rather unique marketing aspect of cans. I’m also a bit curious how this will play out in the space wars on shelves. Will craft beer in cans be sharing shelves with the bottled craft beers or with the canned mass-produced corn beers?
So we’ve all heard about the rumor that Kettlehouse Brewing Co. would be putting Eddie Out Pale Ale in cans. We’ve waited patiently through a two-year-long process of building the North Side brewery. We’ve waited through snow storms and the heat of a Montana July. Several in fact.
And now, I can say that with my own two eyes, I’ve seen packaging for 8-packs of cans that indicates that soon, Kettlehouse Brewing Co. will have Eddie Out Pale Ale in cans.
Knowing Tim’s proclivity for keeping project details under wraps, I’m guessing we won’t get a time commitment for seeing Eddie on area shelves.
Let’s just keep our fingers crossed that we’ll get a float trip or two in with a tall boy of Eddie in our patient hands.
Since moving to Missoula in 2007, I’ve been enamored of Grupthink, a local company that uses kick-ass software to gather public sentiment through polls, open-ended questions and other techniques in searchable forums. That sounds like a mouthful, but it’s one of the coolest technologies I’ve seen in awhile as it relates to the news business.
All that to say that I’ve started a group dedicated to posting questions about the craft beer we love. To those of you who read this blog regularly, it would be a huge help if you could register at www.speakupmissoula.com and join the group. If you use your Facebook login, you’ll make logging in in the future so much easier as you will have a universal login.
I know it’s a pain-in-the-ass to register, and I apologize, but it’s the way things work in the high-tech world these days.
Here’s a question concerning which Big Sky Brewing Co. beer you’d most like to see in a can next. Click on it to go to the site and register. Then tell me all about which beer you think should be the next canned. Who knows, you might be able to persuade the guys and gals at Big Sky to can your favorite Big Sky beer.