What’s your craft beer personality?
I recently ran across this article by George Lenker breaking down 5 craft beer personality types: the beer geek, the beer populist, the beer gourmand, the know-it-all and the beer snob. Here’s a quick snippet of how Lenker describes each type:
The Beer Geek: They delight in talking about their favorite beers and rarely feel they need to come off (as) the smartest monkey in the brew zoo (even though they often are).
Beer Populists: While we are not obsessive, we really enjoy all types and styles of beer. Like beer geeks, we like to share our passion, but we do so by making craft beer seem accessible, which it is.
Beer Gourmands: These folks are casual craft beer drinkers (and) might even be seen enjoying a Michelob or a Budweiser once (in) a while.
The Know-It-All: These types are beer geeks with a flaw: They share their knowledge, but with an attitude that doesn’t encourage discussion.
Beer Snobs: Not only do they make beer aficionados like myself roll our eyes, they also turn off potential new craft beer lovers by their incessant need to dominate conversations.
I personally think labels like these are pretty lame, but Lenker does a pretty good job rounding them up. Where do you think you fall?
Read the full article here.
- Matt Pritchard