Craft beer jealousy raises its ugly head
I am the jealous one, of course, after having read that Stone Brewing Company is doing a collaboration beer with the renowned brewers from Victory Brewing Company and Dogfish Head Brewing Company.
The fact that this brewery has the time to collaborate on so many other breweries is awesome, but one little thing at the end of the announcement caught my attention. “Remember, an essential part of collaboration is sharing, so feel free to bring a homebrew or two to share with everyone and we’ll waive the corkage fees!”
There are days when I wish I lived in Southern California and days that I’m glad I do not. This is one of the days I wish I lived in Southern California or that I could at least visit.
Stone’s collaboration efforts remind me of what craft beer is all about. Yes, they are making money hand over fist, but they also believe in the bigger picture, which is that craft beer is a conversation, it’s so far beyond just the beer. This is what the Big Three forgot or never figured out in the first place.
You can sell a lot of people a lot of beer, but if they don’t have a connection with the beer, it will be easily put aside for another brand.
Stone is a big brewery doing big things, but it’s the little things by which it will be remembered today and into the future.
Prost,
GG
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