If you were following the twitterverse yesterday, you’d know that all is right with the world. Why? Because the NBC’s “The Today Show” called our own little ice cream shop, Big Dipper, to ask for some of their on-the-verge-of-famous Cold Smoke Ice Cream.
A KECI story featuring the malt bomb on cone went national last week, and NBC decided that morning anchors Kathy Lee and Hoda Kotb would like to try some on air.
Nevermind that you first heard of the Cold Smoke Ice Cream right here on Grizzly Growler last summer, I’m fine with the world thinking that NBC discovered this little gem in our fair mountain berg.
“We’ve been doing a lot with Facebook and Twitter, like putting our specials out there,” Hickey said. “Somehow KECI got wind that were going to set up production again. They came down and watched. It hit nation wide. We’ve been getting reports back from Kansas to Seattle.”
Cold Smoke, which is not the easiest flavor for the company to produce, considering the fact that they have to cook down copious amounts of wort, will nonetheless become a staple flavor on the board for Missoulians who love their beer and ice cream at the same time.
For Kathy Lee and Hoda Kotb, well, just remember that this isn’t just a novelty from Missoula, Montana. This is a way of life. Respect it.