Craft beer generally refers to beer that is not mass produced and that is still alive when it reaches the store, i.e., not pasteurized. If you fit this criteria, you’re likely a craft brewer. There are other designations like microbrewery that don’t fit a lot of breweries that still fit the craft brewery designation, but that’s another matter. As far as marketing goes, well, you’re partially right, but, then again, there are a lot of people who’ve never had the privilege of getting to drink a really good craft beer and just don’t know what the difference is. Thus the need for marketing it.

Why are the beers you discuss called “craft” beer? Isn’t that like “green” building. Making products the way they should be created. Is it a marketing gimmick to separate these brews from Coors. Wasn’t Coors at one time considered a “craft” beer?